BOOK REVIEW: “Meaningful: The story of ideas that fly” by Bernadette Jiwa
Bernadette Jiwa‘s Meaningful: The story of ideas that fly is another brilliant work from a gifted business thinker. Like Anthony Ulwick, Jiwa insists that marketing starts with the customer’s story –...
View ArticleVIDEO: Jonathan Knowles on “Social Media and the CEO Agenda”
see also: “Brand Equity Models: A Survey” – by Jonathan Knowles
View ArticleVIDEO: Yvon Chouinard –“Marketing at Patagonia is easy. We just tell people...
Founder Yvon Chouinard on the secret behind marketing Patagonia. WATCH >>
View ArticleBOOK REVIEW: “Sprint: How to Solve Big Problems and Test New Ideas in Just...
How does Silicon Valley do it? How do the designers, engineers, and marketers of this tiny, formerly-agrarian valley churn out one innovation after another? Part of the answer is mindset. The other is...
View ArticleQUESTION: Content Marketing –“What can we Learn from Coca-Cola?”
No one doubts the marketing prowess of Coca-Cola. Here’s how the iconic brand plans to go even bigger: QUESTIONS: Is this sustainable? Is this ethical? Is it working? And finally, what can we learn...
View ArticleBOOK REVIEW: “Hooked: How to Build Habit-Forming Products” by Nir Eyal
Seventy-nine percent of smartphone owners check their devices within fifteen minutes of waking up. Industry experts believe that we check our phones around 150 times per day! How did we get here? How...
View ArticleVIDEO: Sean Dromgoole on “The Future of Marketing”
What does philosophy have to do with the future of marketing? Watch:
View Article“Good Charts ”– An Interview with Scott Berinato
Scott Berinato is a senior editor at Harvard Business Review and the author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations, from Harvard Business Review Press. For...
View ArticleANIMATION: “Imagination Networks”– John Seely Brown (JSB)
John Seely Brown is the “chief of confusion” – a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge. In a previous life, he was the Chief Scientist of Xerox...
View Article“The CMO Survey UPDATE: Social Media Falls Short of Expectations”– Christine...
The latest results for the The CMO Survey (August 2016) are in. As promised, Professor Christine Moorman returns with an update. In this post, she examines the survey results as they relate to social...
View ArticleVIDEO: Where are we headed? The AMA’s Russ Klein interviews Phil Kotler
The Father of Modern Marketing shares his views with Russ Klein: Russ Klein & Dr. Philip Kotler from American Marketing Association on Vimeo.
View Article“Driving Toward The Digital Marketing Organization”– Christine Moorman
The CMO Survey asked marketing leaders to rank a set of marketing capabilities in terms of importance and to identify their organizations’ biggest gaps in these same marketing capabilities. Details of...
View Article“Finally, Brand Activism!”– Philip Kotler and Christian Sarkar
Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh...
View Article“The Future of Brand America: Lessons from the Super Bowl and Beyond”– Philip...
Where are we going? When it comes to Brand America, the United States stands at an inflection point. It can be argued that what makes America great is our values. These values are now being challenged...
View ArticleVIDEO: Scott Galloway –“How Amazon is Dismantling Retail”
Professor Scott Galloway speaks about how Amazon is disrupting retail. His insights are worth close attention. Not only has Amazon changed consumer shopping habits, it has changed the relationship...
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“Whopper Neutrality: Burger King’s Fast-Food Activism?”– Madison Bloom
How do you create a YouTube video that gets your brand 2,835,621 views within 48 hours, and becomes the talk of the ad-world overnight? Brand activism, that’s how. Burger King‘s “Whopper Neutrality”...
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“Is This Article Political?”– Karen Puckett and Mark Blessington
Is it possible for marketers to avoid politics in today’s highly social world? We explore this thorny question by examining Super Bowl LII commercials and applying the concept of brand beneficence....
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“The Social Purpose of Business: Brand Activism as a CEO Imperative”– Philip...
A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the case for the CEO leadership for societal good. As the CEO of Blackrock, the largest asset...
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“Black Panther: The Future of Cultural Marketing”– Jenny Cheung
The four-day opening of Black Panther netted $242 million in ticket sales, edging out Star Wars: The Last Jedi ($241m) and is now the second-highest grossing film of all time. Culture sells. With Black...
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